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Equine Canada Launches e-Store in Support of the Canadian Equestrian Team

June 17, 2009

Ottawa, Ontario—Equine Canada (EC) is pleased to announce the launch of its new EC e-Store at www.equinecanada.ca

Official Canadian Equestrian Team (CET) merchandise has been selling out at tradeshows across Canada. Now EC, the exclusive provider of CET merchandise, makes it easier for you to show your support in style!

Proceeds from CET merchandise sales will be directed to helping our athletes realize their dreams of competing for Canada at international events such as the 2010 World Equestrian Games and future Olympics, Paralympics and Pan American Games.

The EC e-Store is the place to visit for great gifts at very competitive prices. Choose from a number of CET branded items such as high quality outerwear, performance wear, SSG gloves and more.

Also available at the EC e-Store are the Equine Canada publications, including EC Coaching Manuals, EC Rider Handbooks, Stable Management Workbooks and lots more.

Visit www.equinecanada.ca to see the all the exciting merchandise available. Exciting new products will be added regularly, so check back often.

About Equine Canada

Equine Canada is a member-based association that represents, promotes and services Canada's equine community and industry. Its core areas of activity involve sport, equine health and welfare, education and safety, governance and marketing, representation and communication. Equine Canada is recognized by Sport Canada, Agriculture and Agri-Food Canada, the International Equestrian Federation (FEI), the Canadian Olympic Committee and Canadian Coaching Association of Canada as the national organization representing equestrian sport and equine interests in Canada. For more information about Equine Canada, please visit www.equinecanada.ca

About the Canadian Equestrian Team

The Canadian Equestrian Team, a committee of Equine Canada, is responsible for developing, selecting and training all international teams in the eight equestrian disciplines recognized by the Federation Equestre Internationale (FEI). These eight include the three Olympic disciplines of dressage, show jumping and three day eventing, as well as driving, endurance, para-equestrian, reining and vaulting. The next stop for the Canadian Equestrian Team is the Alltech FEI 2010 World Equestrian Games, which are the world championships for all eight equestrian disciplines. Held every four years, this will be the first time that the event will be held outside of Europe at Kentucky Horse Park from September 25 to October 10, 2010.

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